If you are an avid watch collector or horologist you will want to visit the best boutiques in New York City. With multi-brand watch retailers, brand-specific boutiques and appointment only shopping experiences there is plenty to explore.

It is always nice to find a Rolex AD that does not feel like you are walking into a snobby jewelry store. Wempe is a great example of this type of business.

Cellini Jewelers

When it comes to New York City’s finest watch shops, you have a few great options. While the city is home to a variety of multi-brand watch retailers, there are a handful of boutiques that focus on curating luxury timepieces and offering personalized service. These are the places you’ll want to check out next time you visit New York City.

A favorite among luxury watch enthusiasts, Cellini Jewelers is a must-visit for those who are in the market for an exotic, high-end timepiece. Their Madison Avenue store offers a slew of exclusive watches ranging from Carrera y Carrera’s old-world artisanship to innovative brands like HYT. Their jewelry selection includes a range of gemstones sourced from around the world.

Although the name may sound a bit intimidating, this is a shop where you’ll find some of the most knowledgeable sales reps in the country. This family-owned business has a reputation for providing honest, candid advice and excellent customer service. They are especially helpful when it comes to finding the perfect watch and repairing an existing one. They are also experts when it comes to diamonds and will help you create the perfect ring.

With a high-rise location in Columbus Circle, this boutique offers some of the most exclusive designer watches in the city. They carry both vintage and modern pieces, including Rolex, Patek Philippe, and Officine Panerai. In addition, they are known for their exclusive stainless steel Wempe Zeitmeister watches. The store is highly-rated by customers and ranked number eight in the entire city.

Wempe has been in business since 1900 and recently underwent an eight million dollar renovation. The store is open-space and features accessible display cases and elegant Verona granites. The store is a must-visit for any serious watch collector, particularly those who are interested in Rolex. Their knowledgeable sales representatives are ready to answer any technical questions about the watches they sell and even provide recommendations based on a customer’s budget.

With a long history of curating high-end watches, Tourneau is a household name for watch lovers. Their flagship Manhattan boutique has a high-end selection, but they also have a smaller boutique in the Waldorf Astoria hotel. Customers rave about the friendly and helpful sales staff, who are happy to discuss any aspect of horology. They also offer a variety of services, from repairs to cleaning and polishing.


While you’re on your next trip to New York City, take the time to check out some of these multi-brand watch boutiques. You’ll find some well-known names, like Tourneau, as well as smaller, family-owned jewelers and independent dealers who carry rare models.

Fifth Avenue is famed for its luxury retailers of fashion, jewelry and, of course, watches. From Harlem in the north to Washington Square Park in downtown Manhattan, this stretch is lined with world-renowned luxury brands and boutiques.

As one of Europe’s biggest watch retail dealers, Wempe has an impressive inventory of designer watches. They’re also the only retailer to offer German Chronometer certified timepieces, which are subjected to more rigorous tests than their Swiss counterparts. The Glashutte-based brand recently introduced a new model, the Iron Walker Automatic, that embodies these qualities.

The store in Times Square is among the busiest in the country, so expect to have some tough luck on a walk-in visit. However, the staff here is used to working with a more discerning clientele than some of their AD counterparts on the outskirts of town. This means that you’re more likely to get a sought-after watch at this boutique.

For those looking to avoid the crowds, there are a few small, mom-and-pop jewelers that offer quick service and competitive prices. Ernesto’s, for example, is a Yelp favorite because of its candid, direct service and the ability to fix a watch quickly and affordably. They can often resize a bracelet and change the battery in under five minutes, for instance.

Located in the heart of the Diamond District, this boutique has been in business since the 1980s. They’re known for their down-to-earth, knowledgeable owners and huge selection of pre-owned pieces. They carry a mix of classic brands, such as Rolex and Panerai, and experimental makers like Greubel Forsey and De Bethune. They also have a very popular blog that covers unique and exclusive models. This is a great spot to pick up something special for yourself or someone else. They’ll even ship internationally.


The largest luxury watch retailer in the United States, Tourneau has several locations in Manhattan. They showcase watches from a variety of high-end brands including Rolex, Patek Philippe, Breguet and Audemars Piguet, as well as Tourneau’s own line. The company also sells vintage collector’s items. Although the company is well known for its unremarkable customer service, their selection of watches makes it worth a visit.

The flagship store in Hudson Yards is the best location to shop for a new timepiece. Its impressive display of Rolex and other luxury watches is sure to make any horophile drool. The store’s knowledgeable and friendly staff will guide you through the process of finding the perfect watch. They are also able to help you customize your new watch to suit your lifestyle.

Fifth Avenue, running from Harlem in the north to Washington Square Park in downtown Manhattan, is home to a number of prestigious boutiques selling luxury fashion and jewelry. Saks 5th Avenue is one of the most famous and luxurious, but there are many other brand boutiques worth checking out.

One of the most interesting is the Rolex AD at 57th and Madison. This boutique caters to a very exclusive clientele and has one of the highest purchase history thresholds in the country. This means that the majority of people visiting this store will be rejected unless they have an impressive purchasing history with another Rolex AD.

Another must-visit for a watch buyer in New York City is the Mio Jewelry. This elegant space is designed to resemble a home and features a daybed, dining room table and custom foosball table. It is an ideal place to sit down and peruse the collection of watches.

The city’s other major shopping districts are home to a large selection of watch boutiques. The South Park Slope area in particular is home to a few great spots where you can find a watch at a reasonable price. The neighborhood is home to a number of luxury brands, including Cellini Jewelers and Wempe, as well as independent boutiques like Material Good.

Material Good

The shopping scene in NYC is as varied as the city itself. Some shops are upscale, others more affordable, and still other stores have unique specialty items. Whether you’re looking for souvenirs or a new watch, here are a few of the best places to shop in NYC.

For shoppers seeking high-end brands or hard to find pieces, the crowded streets of Canal Street are the place to be. From 23rd to 14th Streets and Broadway west to 8th Avenue, this storied street is home to a variety of retail chains you’re familiar with from back home as well as some one-of-a-kind boutiques.

Whether you’re in search of a new bag, some quirky dishware or a new pair of shoes, the shopping options are endless on this crowded street. Shoppers can expect a lot of bargaining, but it’s also worth bringing cash – most vendors only accept cash and some even offer discounts for customers paying with cash.

For a more luxurious experience, head to Fifth Avenue for some window shopping and to visit several of the city’s top-rated watch stores. The renowned shopping district runs from Harlem in the north to Washington Square Park in downtown Manhattan and is home to luxury retailers including world-famous Saks Fifth Avenue.

Along with world-class retailers, you’ll also find several dedicated brand boutiques that specialize in a specific line of watches and have limited stock on hand. Tourneau is a good example of this, offering a large selection of vintage, house and everyday models in their three locations across the city.

For an exclusive shopping experience, book an appointment at Audemars Piguet, whose two Manhattan locations are known for their welcoming ambiance and personalized sales approach. The store offers an unmatched selection of contemporary and vintage models in their sleek and sophisticated showrooms.